In my head I’m a designer of all things pretty. Most of you know my post secondary training was graphic arts, so that covers the graphic design.
Then there’s the fashion design. At one small point in my life, I wanted to be a dress and costume designer, pre grade 12 prom. That’s when I bought oodles and oodles of prom magazines, and poured over dresses. However, job opportunities tend to lack in that department, and well I have zero patience for sewing. So that was a no go. I did however have one co-creation, my grade twelve prom dress was made by my mom, from a sketch done by me. My dress colours were hot pink and orange.. guess where my Scuffed Boots colours were inspired from? Ha.
Now that my life has moved into post education/grown up life, my inner designer is constantly redesigning interior spaces. My tv is constantly on HGTV. Every week I watch the early episodes of Sarah 101, Dear Genevieve, and try to catch Marriage Under Construction and Income Property. It’s my creative pep talk in the middle of the day. Colour schemes for my current design projects come from paint swatches, wallpapers inspire background patterns. Each design part of my life helps the other, complimenting each other like puzzle pieces.
So when I was getting ready for the 2011 Gala Expo held on February 20th, at the Moncton Coliseum, I was pumped. This is when I get to combine the interior design with the photography with the graphic design. And I did it the right way from the start. New business cards, new marketing material, new samples. I didn’t do a last minute design and print job the night before. Even though I spent 3 days having panic attacks because all of the boxes were on delivery trucks and delayed because of weather, the visual design was done early, and I could focus on the interior design.
So here’s the run down of my booth. The first boxes to arrive were two beautiful new canvas samples, both a 20″ x 30″ inch. Most of these were taken with my iPhone, but I wanted to document things a bit better this year.
The next project, was the two new furniture additions. I got this pair of captain chairs before Christmas on Kijiji for $50. After horrifying the male population in my life by wanting to paint that beautiful natural wood black, I reupholstered the seat in a black vinyl. Now, this was a way bigger under taking than originally thought, but they work for now. I’ll redo the seats some day with something a little fancier, maybe some black ostrich print. So from blue velour to black beauties, with some diy hot pink pillows (thanks to mom again, for her sewing help).
And last but not least, my new business cards, marketing material and album sample arrived the Thursday before the show. The sample album and cards will have their own blog post following this, but here’s an iPhone shot for now. And yes, those little shaped cuties ARE my new business cards. The new stitched floral pattern is inspired by my cowboy boots, and stitching on a lot of wedding dresses.
And there you have it! The makings of a Scuffed Boots Booth. Here’s some shots of the finished product set up at the Coliseum. So happy with how it all turned out. Few things to change for next year, but really, I doubt I’ll ever keep anything the same for every trade show. Oh and cushion backed vinyl in a hardwood print = best idea ever. Seriously that stuff rolls out like a rug! Thanks to everyone who dropped by, it was an awesome show and a HUGE turn out for a snowy day.